Top 5 ways to use LinkedIn for your business from expert Karen Runchel
Karen provides some good tips for how to leverage LinkedIn:
Here’s her top 5 list:
1. Join several groups that are relevant to your interests, industry, and background. LinkedIn lets you join 50 groups. As Karen states, “if the group has little discussion, dump it and find a new one.” Discussion boards within groups are a great tool for learning and for generating key contacts through LinkedIn.
2. Update your profile daily. You can change your status text, upload a new photo, add a contact, change your work experience, etc. When you update your profile, you show up on the home page updates of every one of your LinkedIn connections.
3. Participate in group discussions and add something of value. Sure, you can reply to questions or comments just to get your name in the discussion, but you’ll create a more positive lasting impression if you reply meaningfully. Otherwise your wasting your time as well as others’.
4. Join one of the open networking groups and NEVER select “I don’t know” when you get an invite from someone in that group. Instead, if you really don’t want to connect with that person, select “Archive.” When you click “I don’t know”, you’re putting a red flag on that account. At the same time, when you invite someone else to connect, make sure that you tell them to select “Archive” if they don’t wish to connect. You don’t want red flags on your account either.
5. Check out who has viewed your profile every day. Then click on those profiles. Clicking on profiles places you in their “recently viewed” section and increases your LinkedIn ranking.
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